Under the theme Change & High Performance, Wirtschaft trifft Sport 2026 brings together decision-makers from business and elite sport. Set against the backdrop of the Swiss Indoors Basel, CEOs, entrepreneurs, and board members meet outstanding personalities such as Regula Berger (CEO, BKB), Carl Maes (former coach of Kim Clijsters), and Beat Zehnder (Audi Motorsport AG/Sauber Motorsport AG) — individuals who assume responsibility and successfully manage change under extreme performance pressure.

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The event explores how strategic transformation, leadership, and high performance interact — both in business and in elite sport. Speakers from both worlds share their experiences in dealing with dynamics, uncertainty, and high expectations, and demonstrate which principles enable sustainable success.

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At the heart of the event are the transfer of success strategies from sport to entrepreneurial decision-making, dialogue on equal footing, and high-quality networking in an exclusive setting.

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The programme is rounded off with a Business Lunch and with a joint visit to Super Monday at the Swiss Indoors Basel — one of Switzerland’s most prestigious sporting events — serving as an emotional highlight and an ideal platform for in-depth discussions and fresh perspectives.