Kerstin Lutz

Kerstin Lutz is Chief Executive Officer of the Billie Jean King Cup, the premier international team competition in women's tennis. Appointed in April 2024, Kerstin brings over 25 years of extensive experience in the sports industry to her role.

Prior to joining the Billie Jean King Cup, Kerstin was Managing Director of Business Development at TEAM Marketing AG, a full-service sports marketing agency. During her tenure at UEFA and its football club competitions, including the UEFA Champions League, she led sponsorship sales, event operations, and partnership management for global sponsors, licensing, and media partners. She also led the development of a new business unit within TEAM focused on identifying business opportunities in the entertainment and sports markets.